Creativity Hub

Over the years of building Craftamo, our team has had countless conversations with artists. Some were beginners just picking up their first brush. ...

To grow as an artist, paint every day. That’s the advice we’ve all heard. Show up daily. Hustle harder. No excuses. It’s a message that echoes acro...

Some colors don’t get the spotlight they deserve.  Many beginner artists scroll past them, thinking they’re just filler. But here’s the surprise: ...

Many beginner painters may not have thought about this just yet.  Or if they did, quite a number might have forgotten about it along the way. But ...

Most days, we show up to paint. We come in with an idea and hope it all comes together on the page. But sometimes, even after hours at the easel, ...

Ever looked at someone’s watercolour painting and thought "How is it SO crisp? SO vibrant?"  Meanwhile, your colours look dull, muddy, or flat?  D...

On the surface, trends feel helpful.Underneath, it’s another story.What starts as inspiration can slowly take over your art without you even notici...

Gouache is bold. It’s vibrant. It dries with a dreamy matte finish. But if your paintings look dull, patchy, or just not right, you’re probably ma...

So, you’ve followed all the “right” steps…But why does your painting still not look how you imagined? Chances are, you’re following advice that sou...

You're ready to paint, brush in hand... but then you pause. With so many brushes, which one is right for the job? True!  Picking the right brush f...

Here's a brutal fact: Most artists actually LOSE money trying to sell their art. Yep, you read that right. The Hard Truth No One Tells You You've ...

Watercolour flows with magical grace—light and fluid. Full of life, basically.  Gouache? It makes a statement—bold and rich.  Both have their own ...