Creativity Hub

On the surface, trends feel helpful.Underneath, it’s another story.What starts as inspiration can slowly take over your art without you even notici...

Gouache is bold. It’s vibrant. It dries with a dreamy matte finish. But if your paintings look dull, patchy, or just not right, you’re probably ma...

So, you’ve followed all the “right” steps…But why does your painting still not look how you imagined? Chances are, you’re following advice that sou...

You're ready to paint, brush in hand... but then you pause. With so many brushes, which one is right for the job? True!  Picking the right brush f...

Here's a brutal fact: Most artists actually LOSE money trying to sell their art. Yep, you read that right. The Hard Truth No One Tells You You've ...

Watercolour flows with magical grace—light and fluid. Full of life, basically.  Gouache? It makes a statement—bold and rich.  Both have their own ...

Selling art isn’t as impossible as they make it seem.  But too many artists fall for the same myths that keep them stuck.  If you’ve ever believed...

  At Craftamo, we’re passionate about creating tools that inspire creativity. Through our exciting collaborations with talented artists, we bring ...

As a beginner artist, it's easy to think that any brush will do the job, but the reality is, the quality of your brushes can make a huge differenc...

  Introducing the limited edition Doodle Traffic X Craftamo 7-Piece Brush Set, specifically designed for watercolour and gouache painting. What Ma...

Are you ready to embark on a journey of artistic discovery guided by the expert hand of Emma Lefebvre herself? Introducing the Emma Lefebvre X C...

Look no further than the Sarah Burns X Craftamo Gouache Subscription Box 1. Crafted in collaboration with the talented artist Sarah Burns, this su...